Featured case studies

A snapshot of recent engagements across strategy, content planning, and reputation support.

Product launch narrative + creator rollout

Launch PR • Social strategy

Reputation recovery after a viral moment

Online reputation • Community

Executive thought leadership on LinkedIn

Positioning • Content system

Always-on content calendar + reporting

Content planning • Analytics

Event amplification with real-time coverage

Live social • Press support

Brand refresh with messaging pillars

Messaging • Social voice

Deep dive

Reputation recovery after a viral moment

A fast, coordinated response that stabilized sentiment and rebuilt trust—without losing brand voice.

Client

Consumer brand (confidential)

Industry

Lifestyle & retail

Services

Social listening, messaging, content planning, community management

Year

2026

Challenge

A single post sparked rapid negative commentary across platforms. The brand needed a clear narrative, consistent replies, and a content plan that addressed concerns while keeping the community engaged.

Mind map notes on a window representing messaging planning
Planning sticky notes on a wall representing coordinated workflow

Solution

We built a response framework (approved talking points + escalation paths), launched a short-form content series to clarify context, and implemented daily reporting to track sentiment, reach, and comment themes.

Results

+38%

Positive sentiment in 14 days

2.1M

Total reach on response content

72 hrs

From spike to stabilized engagement

Creator filming with smartphone gimbal representing content production

What every engagement includes


Social-first PR strategy that aligns messaging, content, and channel behavior.

Content planning systems (pillars, calendars, approvals) built for consistency.

Reputation support with listening, response frameworks, and reporting.